News Tagged: Parking

Active travelers are competitive customers, research report indicates

Posted on April 10, 2013

Bicycle commuters represent a significant chunk of business consumers in Portland, Ore., one of America's most bike-friendly cities. OTREC research in the past year has provided data on how cyclists and other mode users patronize local businesses.

The final OTREC research report is available on the project page. Lead researcher Kelly Clifton of Portland State University also presented her findings at the 2013 Oregon Active Transportation Summit in Salem.

The research found that bicycle consumers spend as much money, on average, as those who drive, and that local businesses can make an effort to attract this share of the market. The Plaid Pantry convenience store chain, a participant in the research, subsequently installed bike racks at 12 locations to make them more hospitable to cycling consumers, as first reported in a post on the Bike Portland blog.

Efforts to promote active transportation often come up against concerns, from business owners, that any shift away from automobile use will mean fewer customers or less revenue. In fact, this research indicates that, for the most part, how much people spend has little to do with what transportation mode they use.

Active travelers are competitive customers, research report indicates

Posted on December 4, 2012

Efforts to promote active transportation often come up against concerns, from business owners, that any shift away from automobile use will mean fewer customers or less revenue.

In fact, this research indicates that, for the most part, how much people spend has little to do with what transportation mode they use.

Lead researcher Kelly Clifton of Portland State University, in a recent project, "Consumer Behavior and Travel Mode Choices ," does highlight some key differences between transportation modes. People arriving by bus, bike or on foot average more trips per month to convenience stores, supermarkets, drinking establishments and restaurants than do people arriving by car. They also spend more per month at all types of establishments except supermarkets, where the auto users’ greater spending per trip more than makes up for their fewer trips.

Clifton offered some preliminary findings from this study at presentations and in a TR News article last year. The research gives businesses an understanding of customers arriving by bike, bus and on foot. “The greater number of trips … mean that these are regular customers, returning to the establishment more often,” Clifton writes in the report. “Managers and business owners perhaps have greater opportunities to get to know this segment of their market and cater to this constituency.”

Photo set: 2012 Oregon Transportation Summit

Posted on September 19, 2012

OTREC held the Oregon Transportation Summit Sept. 10 at Portland State University. The fourth annual summit featured a plenary session on the future of metropolitan planning organizations and workshops on topics ranging from car and bike sharing to the economics of transportation systems. Keynote speaker Eran Ben-Joseph of MIT's City Design and Development program discussed the design and culture of parking. Students presented OTREC-funded research at a poster exhibit.

Photos from the summit are below. Click here to view the full photo set on flickr.

Most presentations from the summit are also available for download here.

Speaker: Parking lots can be redeemed

Posted on September 7, 2012

Some people go to great lengths searching for parking, but perhaps none more so than Eran Ben-Joseph. Ben-Joseph, head of the Joint Program in City Design and Development at the Massachusetts Institute of Technology, had a different mission than most: find a well-designed lot to highlight in his site-planning course.

“Students always ask, ‘Can you show us some good parking lots?’” Ben-Joseph said. “And it was mind-boggling how you just couldn’t find enough.”

Ben-Joseph’s search led to his latest book, “ReThinking a Lot: The Design and Culture of Parking.” Ben-Joseph details his exploration of parking Sept. 10 as the keynote speaker of the Oregon Transportation Summit.

Some parking lots are well vegetated or handle runoff well, Ben-Joseph said. But few stand up as well-planned, well-designed case studies. In part, he said, you get what you ask for. And communities haven’t held lots to comparable standards as buildings or roads.

“From a regulation standpoint, I found that in most cases, the code is very minimal,” Ben-Joseph said. “It might say, ‘You need one tree for every five cars, enter here, exit here,’ but not how to lay it out.”

Parking lots make an easy target, Ben-Joseph said. But he didn’t set out to attack them any more than to defend them.

4 Entries Tagged

Active travelers are competitive customers, research report indicates

Active travelers are competitive customers, research report indicates

Photo set: 2012 Oregon Transportation Summit

Speaker: Parking lots can be redeemed

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